Inventia Healthcare, a pharmaceutical company specializing in drug delivery solutions, recently announced the launch of its new nutraceutical brand, Nutriventia, which has an initial portfolio of six proprietary nutraceutical ingredients: TurmXtra 60N, low-dose bioequivalent curcuminoids; C-Fence, a single-dose daily vitamin C; bsRx 60N, taste-masked and water dispersible Boswelia formulated for gut health; unstain, a stain-resistant, 95% standardized turmeric granule ingredient; CaffXtend, a single-dose daily caffeine ingredient; and Keto-HiMCT, a long-lasting energy ingredient.
 
Inventia, the parent company, began as a small, family-held organization with a goal of pioneering novel drug delivery systems in India. Since then, it has become a global supplier with customers in more than 28 countries. Its pharmaceutical plant has received approval from the U.S. Food and Drug Administration, and all other major global regulatory bodies. The company has spent 35 years developing and applying various technology platforms in the pharmaceutical space to create generic-plus products that serve as cost-effective alternatives at the consumer level.
 
Vishal Shah, Nutriventia director, said that focusing on nutraceutical ingredients is a natural progression for the company. Nutriventia’s background in specialized technologies and scientific research will allow the company to provide differentiated ingredients suitable for tablets, capsules, gummies, gums, beverage powders, and more.
 
“We realized that our technology platforms are well-suited for many more applications beyond pharmaceuticals, namely in the nutraceutical and food ingredient categories,” Shah said. “Our analysis of the nutraceutical market further confirmed our belief, which led to our focused activity during the past three years to develop nutraceutical and food ingredients. We understand the science, go-to-market strategy, and communications process, as well as the customer based, which is quite different from pharma, so we created a separate identity within Inventia. Nutriventia is focused on nutrition by bringing nature and science together for the benefit of both the customer and consumer.”
 
“We have a clear focus to enhance benefits for the end consumer, like converting a product that needs to be administered two to three times a day to a single dose, improving taste, or creating a specific delivery system,” Shah continued. “We also achieve this by incorporating clean, diet-based inactive ingredients as much as possible, which are product features absolutely necessary for today’s discerning consumers.”